AppExchange Listing Dashboard

Want to see a Sample Combined Dashboard?

If you’re an AppExchange ISV or SI partner, understanding performance is key to improving visibility, engagement, and pipeline.

This free tool turns ActivitySourceTimeline and/or LeadEventsTimeline files into downloadable, interactive HTML dashboards for Traffic and Leads that are easier to analyze, to share internally, and far more useful in practice.

Marketplace Analytics Challenges

• Important timeline filters were removed

• Exact values often require clicking tiny chart points

• Execs and other stakeholders need visibility, not another portal login

• Internal sharing is clunky by default

These free dashboards surface the sources actually present in the data, support broader time-based analysis, and can be shared or hosted internally so others can follow performance without needing partner portal access.

They make it easier to answer questions like:

• What changed over time?

• Was movement short-term or part of a broader trend?

• Which traffic sources actually shifted?

• Are leads trending in the right direction?

Shaped by feedback from my own partner clients. Many host these dashboard files internally. Others outsource recurring dashboard generation to me as part of ongoing AppExchange listing management that helps drive more deals.

Key Features

Built to adapt to the uploaded data itself.

Upload Traffic, Leads, or both, and optionally enter a listing title to label the output more clearly.

For Traffic, the default view is the last 12 months, grouped by month, for these core sources:

• Search

• Browse

• Google

• Web

Additional traffic sources found in the uploaded data are available to select as well.

Advanced time-based analysis through Group By and Show From controls.

Group By:

• Day

• Week

• Month

• Quarter

Show From lets you quickly shift the timeframe in view, making it easier to focus on recent activity or step back and review broader performance trends.

You can also:

• Hover over data points for exact values

• Review Traffic and Leads in a cleaner format

• Shift between recent activity and broader trends 

Transparency & Trust

• No logins

• No cookies

• Uploaded file contents are not retained

• Only filenames may be logged to understand usage