The AppExchange Whisperer

"I'm not going to lie, I'm shocked. Quite literally am surprised that the impact was that fast." 

Michael Vukovich - CEO, Wise Wolves 


New Logos, right now. 


That's what I provide Salesforce partners. 

No seminars, AEs, or enchanted prospect lists. 

Trusted By:

Wise Wolves Logo
DQE Tech Company Logo
Candybox logo

Results.Matter

            How it works

Optimizing AppExchange Listings and Digital Presence

Are you struggling to maximize the potential of your AppExchange listings and digital presence? Look no further. As a seasoned marketing leader with extensive experience in managing ISV and SI listings, I offer a comprehensive solution to elevate your visibility and drive new logos.

Unlocking the Power of AppExchange Search

Understanding the nuances of the AppExchange search algorithm is crucial. With insights gained from managing numerous listings, I decode the algorithm and provide actionable recommendations to boost your listing's performance. From keyword optimization to enhancing engagement metrics, I ensure that your listing stands out amidst the competition.

Transforming Your Website into a Lead Magnet

Is your website losing opportunities due to lackluster performance on search engines? I diagnose the issues plaguing your website, from inconsistent content to suboptimal SEO practices. By providing clear explanations and practical solutions, I help you transform your website into a powerful lead generation tool.

Strategic Digital Marketing Execution

Harnessing the full potential of digital channels is essential for success. I optimize your digital marketing efforts across platforms such as Google, LinkedIn & X, reallocating resources for maximum impact. By leveraging data-driven insights, I drive short-term spikes in deals and long-term growth.

Navigating the AppExchange Marketing Program (AMP)

Engaging with the AMP and Salesforce teams can be daunting. With firsthand experience and close collaboration with these teams, I guide you through the process and recommend strategies to generate leads effectively. AMP is proven to deliver results, and I ensure you make the most of this opportunity.

Empowering Community Engagement

The Trailblazer Community is a goldmine for building connections and driving opportunities. Through user group presentations and strategic event participation, I help you establish thought leadership and foster meaningful relationships within the ecosystem.

How It Works:

Lets Go!

Peter Ganza

 AppExchange Whisperer

Antoine Mathiaud

Sr Director, TomTom

 "I’ve been impressed by Peter's ability to creatively but also rigorously define and execute these different assignments related to lead generation and partner engagements."

Doug Crabb

COO, Duha Group

"He is always optimistic, and keen to get to the truth in any situation. Peter is very knowledgeable. He is also great to spend time with personally, which I had the great fortune of doing."

Tony Olvet

VP, IDC

"A highly skilled marketer with tremendous experience and versatility. His positive attitude, creativity and communication skills are great assets. It has been an absolute pleasure working with Peter."

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