The AppExchange Whisperer
"I'm not going to lie, I'm shocked. Quite literally am surprised that the impact was that fast."
Michael Vukovich - CEO, Wise Wolves
New Logos, right now.
That's what I provide Salesforce partners.
No seminars, AEs, or enchanted prospect lists.
Trusted By:
Results.Matter
4X - Qualified Leads in >6 months
+300% - Uptick in AppExchange traffic
7x Organic Website Visitors
How it works
Optimizing AppExchange Listings and Digital Presence
Are you struggling to maximize the potential of your AppExchange listings and digital presence? Look no further. As a seasoned marketing leader with extensive experience in managing ISV and SI listings, I offer a comprehensive solution to elevate your visibility and drive new logos.
Unlocking the Power of AppExchange Search
Understanding the nuances of the AppExchange search algorithm is crucial. With insights gained from managing numerous listings, I decode the algorithm and provide actionable recommendations to boost your listing's performance. From keyword optimization to enhancing engagement metrics, I ensure that your listing stands out amidst the competition.
Transforming Your Website into a Lead Magnet
Is your website losing opportunities due to lackluster performance on search engines? I diagnose the issues plaguing your website, from inconsistent content to suboptimal SEO practices. By providing clear explanations and practical solutions, I help you transform your website into a powerful lead generation tool.
Strategic Digital Marketing Execution
Harnessing the full potential of digital channels is essential for success. I optimize your digital marketing efforts across platforms such as Google, LinkedIn & X, reallocating resources for maximum impact. By leveraging data-driven insights, I drive short-term spikes in deals and long-term growth.
Navigating the AppExchange Marketing Program (AMP)
Engaging with the AMP and Salesforce teams can be daunting. With firsthand experience and close collaboration with these teams, I guide you through the process and recommend strategies to generate leads effectively. AMP is proven to deliver results, and I ensure you make the most of this opportunity.
Empowering Community Engagement
The Trailblazer Community is a goldmine for building connections and driving opportunities. Through user group presentations and strategic event participation, I help you establish thought leadership and foster meaningful relationships within the ecosystem.
How It Works:
Fill out a simple intake form to get started.
Within 1-2 weeks, I conduct a thorough assessment of your listings and digital presence.
Receive a presentation focused on key themes and findings along with a detailed report tailored to your unique needs.
Unlock the full potential of your AppExchange listings and digital strategy for just 5K USD per listing.
Peter Ganza
AppExchange Whisperer
Salesforce Alumni
Transformed dozens of partners GTM
20+ years in tech
Deals are #1, no vanity metrics
Antoine Mathiaud
Sr Director, TomTom
"I’ve been impressed by Peter's ability to creatively but also rigorously define and execute these different assignments related to lead generation and partner engagements."
Doug Crabb
COO, Duha Group
"He is always optimistic, and keen to get to the truth in any situation. Peter is very knowledgeable. He is also great to spend time with personally, which I had the great fortune of doing."
Tony Olvet
VP, IDC
"A highly skilled marketer with tremendous experience and versatility. His positive attitude, creativity and communication skills are great assets. It has been an absolute pleasure working with Peter."